Tom Willis

Digital Marketer | Entrepreneur

Long Tail SEO – How to Rank Page 1 Within 3 Days

For those who know anything about Google, it’s fair to say that it’s not easy to rank well in only a short period of time. SEO is a marketer’s marathon, not a sprint, and every algorithm change makes this more and more obvious.   So how do you bring traffic to your new website organically in a short period? Long Tail SEO.

What is Long Tail SEO?

Essentially, Long Tail SEO is the lower volume, high descriptive phrases you’d chuck into a search engine. Generally these high descriptive phrases have next to no competition, providing an opportunity to sneak in for a cheeky page 1 rank.   Still not sure? Diagrams always help, here’s one from Elliance:

Long Tail SEO

Courtesy of


How to Find Long Tail Keywords

Finding your first long tail keywords is as simple as Googling it… because it is Googling it!   You can get a good feel for what long tail keywords are around for your website by typing it into Google and reviewing the predictions.   Sometimes you need to get a little more granular and predict your customer’s next steps, see the example below:     Long Tail SEO It’s good to have a bit of a play with a few combinations to get a feel for what your customers are searching for.

Making the Most of the Long Tail

Now that you’ve got a bit of a feel for where the low hanging fruit are, it’s time to start getting some value of them. While there’s many ways you can do this, here’s a simple 4 plan process you can run in minutes.   For this example, we’re going to be using the term plyometrics training   :

Step One: Getting all the Long Tail gold

There’s a range of ways for extracting all the best long tail keywords for your niche, but I personally use . It gives you all of Google’s predictions for your target keyword (top 10 for each letter), and the best thing about this particular tool is that it pulls in the predictions for both before and after your keyword.   I’ve just chucked plyometrics training in and it’s given me the following results: keyword tool predictions

Step Two: Checking search volume

Now that you’ve got all of the results, you can use the tool’s “Copy All” tool (top right) to copy all the long tail keywords. Chuck them now into a spreadsheet (there’s usually between 200 and 500 phrases).   You’ll now want to check these in Google’s keyword planner to ensure that there’s actually decent search volume for your long tail keywords to make it worth your while.   Using the search volume feature (global search) of keyword planner, I pulled these results:   Keyword Planner   Once you’ve got your results you can export them into a spreadsheet to find the best of the hidden gems.

Step Three: Checking keyword difficulty

Long Tail keywords are much more worthwhile when competition is low, giving you a far better opportunity to rank. Although sometimes a large portion of the keywords will be covered there’s always a few that can get you quick rankings.   To check, I use Moz’s keyword difficulty tool. For those not familiar with Moz it’s a great (but expensive) tool for analysing keywords, checking backlinks and optimising your on-page ranking factors. You can get most of this with a 30-day free trial to get you started.   The keyword difficulty tool gives each entered keyword a degree (percentage) of difficulty. Ideally you’re looking for something below 25%.   Here’s some of my findings:   keyword difficulty   As you can see, my final keyword is a total gem at only 14% difficulty. It also averages 20 monthly searches, which although not a lot is a good place to start!

Step Four: Writing keyword optimised content

Be sure to have your keyword in your title tag and mentioned at least 2-3 times in the copy. It’s a good idea to include variations (modifiers) of your long tail keyword as well, to ensure you haven’t set off any alarms in Google for over-optimisation. Some great tips on optimising this content can be found in this SEObook article.   I’ve just completed my article on my selected long tail keyword. Now we wait to see how far up it can rank!

Repeat, repeat, repeat!

The more you do this, the more you can rank for in a limited time. Add a few link metrics to these bad boys and you’ll be in the top 3 of Google for your long tail keyword in no time. You’ll also find that you’re ranking for modifiers within the long tail keywords as well.   Any questions? Get in touch! Best of luck in your long tail discoveries.

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Plyometric Training Concepts for Performance Enhancement

Plyometric training is a fantastic way to keep fit using explosive movements involving your body weight, and its concepts can be applied to considerably enhance performance. Unlike weight training or cardio training, plyometric training involves elastic movements similar to those you used to do in the park as a kid: hopping, skipping, jumping, etc.   Here are some plyometric training concepts for performance enhancement:

Stretching and Contracting

Jumping and landing causes your muscles (particularly your legs) to augment then contract, resulting in increased strength and power. The continuous repetition of these movements builds strength and muscle fitness, allowing for greater oxygen flow through these muscles. Although this concept is used in other means of increased performance this stands at the core of plyometric training.


Plyometric concepts in action

Photo courtesy of Runners World.

Rate of produced force

This relates to an individual’s suitability to plyometric training, and the absolute maximum force one can exert over the smallest possible time. This force production rate represents power, and will continue to develop the more you involve yourself with plyometric training. Although this is mostly exerted through your lower body, it also provides a good opportunity to reach upper body stability. There are also a handful of exercises that are tailor made for the chest and shoulders that involve plyometric concepts.

Neuromuscular efficiency

Another key benefit of plyometric training is how it enhances sensitivity, excitability and reactive performance. It is also a fantastic way of increasing one’s force production rate and firing frequency.


Not only are plyometric exercises going to help with power, but also in body stability. This helps to develop coordination when performing dynamic movements (such as side-stepping) and also goes a great way to enhancing posture.   When performing the exercises, it’s important to continuously review your form. Adjustments should be exercised to fix faulty positions, while landing should take up to 5 seconds.


Enhanced performance is usually associated with enhanced strength, and gym junkies will be pleased to hear that plyometric concepts go a long way for boosting your strength stats.   The key with strength exercises is to ensure that you’re not resting too long between movements. Repeat quickly to build both joint stability and overall force production. Squatting jumps are a great example of an efficient plyometric exercise, and can be performed in any environment.

Before You Start…

When considering undertaking a plyometric routine, make sure you’re aware of the concepts and focus on those that will be beneficial to your overall performance. Pre training will assist in providing the quintessential balance, abdominal strength and overall range of motion.   If you are interested in knowing more about enhancing your performance with plyometric concepts, please contact me!

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Upcoming Talks

For those of you who’ve checked out my resume you would have seen that I’ve done a bit of teaching over at General Assembly recently. This has been awesome opportunity to combine two of my greatest passions – teaching and digital marketing.


The GA office in Sydney has a great vibe, I don’t know what they put in the coffee around York Street but it’s working! Everyone is full of beans, ambitious and entrepreneurial – kudos to management!


I’ve been in talks with GA for a while now and have had a few speaking opportunities come up that might be of interest. Here’s what’s on my calendar over the next month or so:


A Beginner’s Guide to Email Marketing – a great opportunity to pick up some useful email marketing skills. This will be a very practical guide -we’ll run through setting up lists, campaigns, a/b tests and reporting. I’ve had experience using email marketing as a carpet-bombing technique (Spreets), as a retention strategy ( and with sending customers through a complete nurture program (Getty Images and LawPath).


Digital Marketing: Metrics and Measurement – this is at the SEO meetup at Fishburners and will focus on what to do with customers once you have them through the door. Will touch on remarketing but will mostly focus around key metrics to monitor, tools you can use to gain insights on traffic and how to create a marketing cycle for these customers.


If you’re in Sydney  anytime next month please feel free to come along!


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Clubhead now on iPhone

After a successful launch to Android, I’m now pleased to announce that Clubhead is officially LIVE on the App Store.


We’ve had just under a thousand downloads thus far, and hope to see this number continue to expand once we do more marketing.


Clubhead is a nightlife app that gives you all the key info you need on a night out. The app contains info on dress code, music genre, entry fee, opening hours and more for every venue in Sydney, ensuring you’re never going to be out of options the next time you hit the town. Users can also post and read updates from nearby venues!


Plenty of plans to continue expansion and features, including allowing posts to be sticky for promoters and to continue improving the real time functionality.

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10,000 likes in 7 Days – Day One

Day One: 9 Posts in a Day

So the first day of my 10,000 Page Likes challenge was pretty draining. Scheduling 9 original posts took a while, first to find the content and then to schedule the content.



I decided to stagger the posts based on what times my fans were online, using data from Facebook insights to guide my selections. Most of my fans log on between 7-10pm, so I scheduled posts every half hour for these times in addition to three posts earlier in the day with 2-3 hours in between. Usually I try to leave an hour or so between posts, so wasn’t sure what to expect with the small gaps.

All of these posts were video content, which meant that I also had to change the thumbnails (this plays a massive role in attracting engagement).



The results of Day One (Nine posts) were as follows:

Posts: 9

Post Reach: 670,742

Post Engagement: 19,720

Total New Page Likes: 2,195


The Good:

Day One put me well on the way to reaching 10,000 likes in 7 days, a great start like that should hopefully mean that I can reach my goal even with a few day experiments not being received well. It saw me gain a great reach (2nd biggest day in the page’s history). Post engagement was strong across the board and all posts were well received by the community.


The Bad (or not so good):

As the graph below shows, an increase in posts didn’t resonate with all our fans, with a record number hiding our content from their news feed:




I also have a bit of a hunch that my posts were cannibalising eachother’s reach in a way too, particularly over the 30 minute intervals.


My grade of success for Day One: B


See the my week plan for 10,000 likes in 7 days and learn through my findings the best ways to grow your Facebook page.

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10,000 Facebook Page likes in 7 Days

My plan to get 10,000 new Facebook page likes in 7 days


I have a Facebook page that is on the brink of the mighty six figures – 100,000 followers!. This page was born at the start of April and has been my number 1 success story over the past 3 months. And with it about to be 4 months old, I want to achieve a personal goal: crack 10,000+ new Facebook page likes in the final 7 days of July.

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