For those who know anything about Google, it’s fair to say that it’s not easy to rank well in only a short period of time. SEO is a marketer’s marathon, not a sprint, and every algorithm change makes this more and more obvious. So how do you bring traffic to your new website organically in a short period? Long Tail SEO.
What is Long Tail SEO?
Essentially, Long Tail SEO is the lower volume, high descriptive phrases you’d chuck into a search engine. Generally these high descriptive phrases have next to no competition, providing an opportunity to sneak in for a cheeky page 1 rank. Still not sure? Diagrams always help, here’s one from Elliance:
How to Find Long Tail Keywords
Finding your first long tail keywords is as simple as Googling it… because it is Googling it! You can get a good feel for what long tail keywords are around for your website by typing it into Google and reviewing the predictions. Sometimes you need to get a little more granular and predict your customer’s next steps, see the example below: It’s good to have a bit of a play with a few combinations to get a feel for what your customers are searching for.
Making the Most of the Long Tail
Now that you’ve got a bit of a feel for where the low hanging fruit are, it’s time to start getting some value of them. While there’s many ways you can do this, here’s a simple 4 plan process you can run in minutes. For this example, we’re going to be using the term plyometrics training :
Step One: Getting all the Long Tail gold
There’s a range of ways for extracting all the best long tail keywords for your niche, but I personally use keywordtool.io . It gives you all of Google’s predictions for your target keyword (top 10 for each letter), and the best thing about this particular tool is that it pulls in the predictions for both before and after your keyword. I’ve just chucked plyometrics training in and it’s given me the following results:
Step Two: Checking search volume
Now that you’ve got all of the results, you can use the tool’s “Copy All” tool (top right) to copy all the long tail keywords. Chuck them now into a spreadsheet (there’s usually between 200 and 500 phrases). You’ll now want to check these in Google’s keyword planner to ensure that there’s actually decent search volume for your long tail keywords to make it worth your while. Using the search volume feature (global search) of keyword planner, I pulled these results: Once you’ve got your results you can export them into a spreadsheet to find the best of the hidden gems.
Step Three: Checking keyword difficulty
Long Tail keywords are much more worthwhile when competition is low, giving you a far better opportunity to rank. Although sometimes a large portion of the keywords will be covered there’s always a few that can get you quick rankings. To check, I use Moz’s keyword difficulty tool. For those not familiar with Moz it’s a great (but expensive) tool for analysing keywords, checking backlinks and optimising your on-page ranking factors. You can get most of this with a 30-day free trial to get you started. The keyword difficulty tool gives each entered keyword a degree (percentage) of difficulty. Ideally you’re looking for something below 25%. Here’s some of my findings: As you can see, my final keyword is a total gem at only 14% difficulty. It also averages 20 monthly searches, which although not a lot is a good place to start!
Step Four: Writing keyword optimised content
Be sure to have your keyword in your title tag and mentioned at least 2-3 times in the copy. It’s a good idea to include variations (modifiers) of your long tail keyword as well, to ensure you haven’t set off any alarms in Google for over-optimisation. Some great tips on optimising this content can be found in this SEObook article. I’ve just completed my article on my selected long tail keyword. Now we wait to see how far up it can rank!
Repeat, repeat, repeat!
The more you do this, the more you can rank for in a limited time. Add a few link metrics to these bad boys and you’ll be in the top 3 of Google for your long tail keyword in no time. You’ll also find that you’re ranking for modifiers within the long tail keywords as well. Any questions? Get in touch! Best of luck in your long tail discoveries.